About Firebird
Firebird was created to give high-growth B2B and B2G technology companies access to senior marketing leadership—without the cost, risk, or ramp time of hiring a full-time executive.
Founded by Deborah Szajngarten, Firebird focuses on building scalable go-to-market engines that turn positioning into pipeline, pipeline into revenue, and revenue into durable growth. With decades of experience leading marketing at critical inflection points, Firebird helps founders align strategy, execution, and measurement to accelerate their next stage of scale.
Meet Deborah Szajngarten
Marketing Executive. Growth Operator. Strategic Partner to Founders.
Deborah is a senior marketing and communications leader with a proven track record of scaling growth-stage companies and repositioning established brands during critical inflection points. Her work spans SaaS, cybersecurity, public safety technology, and enterprise B2B platforms—bringing structure, narrative clarity, and revenue alignment to fast-moving organizations.
She has built and led go-to-market strategies that resulted in:
Scaling a product line from an internal company project into an $80M+ business
Transforming a legacy technology vendor into a modern cybersecurity brand
Driving growth at a public safety tech startup from $5M to $60M in revenue
Contributing to a $675M acquisition by building the marketing engine behind it
Developing national surveys, content platforms, webinars, and thought leadership programs that elevated entire categories
Deborah is known for her ability to enter chaotic or transitional environments and bring order, clarity, and direction quickly—partnering closely with founders, CEOs, CROs, and product teams to build marketing engines that support revenue, not noise.
Operator-first, not agency-first.
Deborah embeds inside the business, aligning marketing tightly with revenue, product, customer success, and board expectations.
Philosophy
Strategy that ships.
Clear plans, actionable frameworks, and marketing that leads to measurable outcomes—not just activity.
Radical clarity.
Distills complex products into simple value narratives that sales teams can actually use.
Fast but intentional.
She emphasizes outcomes, structured priorities, and transparent communication so teams stay aligned and moving.
Why Firebird?
The Firebird symbolizes transformation, rebirth, and momentum—the stages that define most Series B/C companies as they evolve from scrappy startup to scalable business.
Deborah created Firebird for founders who:
Need senior marketing leadership immediately
Are preparing for fundraising, restructuring, or aggressive growth
Want to refine or rebuild their go-to-market strategy
Need positioning and narrative clarity to win complex markets
Want a partner who can plug in, lead, and deliver measurable results
